Subaru Leads Auto Industry in Customer Loyalty for 3rd Year in a Row

Subaru with person & pet | Hyannis, MA

Subaru is firmly committed to making high-quality vehicles, providing excellent customer service, and giving back to local communities like Hyannis, Massachusetts. Thanks to these commitments, customers have rewarded Subaru with the auto industry’s highest brand loyalty for the third straight year.

According to the 2021 J.D. Power U.S. Automotive Brand Loyalty Study, Subaru boasts a better customer loyalty rate than any other mass-market or luxury auto brand. Nearly 62 percent of owners choose a new Subaru when they’re ready to trade in their old one. 

“At Subaru, we strive to be more than a car company in everything we do — it’s at the heart of what makes us Subaru, and we believe it’s why our valued owners continue to choose Subaru,” said Thomas J. Doll, president and CEO of Subaru of America, Inc.

For Subaru, earning customer loyalty starts with making great vehicles. Our cars and SUVs are coveted for their long-term reliability, safety, and features like standard all-wheel drive.

Subaru strives to make the dealership experience just as great as its vehicles. That’s certainly true here at Copeland Subaru Hyannis, where you can count on fair prices, friendly treatment, and an honest approach that works hard to earn your trust and loyalty.

Subaru’s loyalty-building efforts extend past dealerships and into local communities, too. Company initiatives like the Subaru Love Promise raise money to find homes for pets, protect the environment, and invest in education.

Whether you’re an existing customer or thinking about checking the brand out for the first time, we invite you to stop in at Copeland Subaru Hyannis and experience all the ways that Subaru works to earn your loyalty.

Published by Bryan Scarpellini

Bryan Scarpellini - General Manager

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